Featured transformation · CJS Vineyards
From a dated brochure site to an inviting digital tasting room.
A complete redesign that gave a family-owned Finger Lakes winery a clearer story, stronger visual presence, and an easier path from first visit to tasting inquiry.
Clearer inquiries
Prominent tasting actions replace buried contact details.
Mobile-ready
A responsive experience that keeps the story easy to follow.
More professional
A cohesive visual system worthy of the winery behind it.
Before
After
The business had character. The website was not showing it.
The previous site carried the essential facts, but it relied on sparse pages, small images, dense blocks of copy, and inconsistent hierarchy. Visitors had to work to understand the winery, explore its wines, or find the next step.
- 01
Key actions were buried inside body copy.
- 02
Pages felt disconnected instead of part of one brand.
- 03
The vineyard story was present, but visually understated.
- 04
Desktop-first layouts left too much empty space.
Before
Useful information without a strong journey.
The original events, wine, and contact pages showed the opportunity for a more consistent system.
The design started with listening.
Rather than jumping straight into visuals, the project began with a guided questionnaire covering the business, audience, goals, content, functionality, and desired feeling.
- 01
Discover
Understand the winery, its customers, its story, and the action the website needed to encourage.
- 02
Shape a sample
Translate the answers into a complete visual direction the client could react to instead of imagining.
- 03
Review together
Present the sample, collect specific feedback, and work collaboratively through the requested changes.
- 04
Refine every screen
Tighten hierarchy, imagery, navigation, calls to action, and responsive behavior.
Before & after
The same winery, presented with clarity and atmosphere.
Tap a label or swipe the screenshot. With a keyboard, focus the labels or the screenshot and press ← → to switch between the original and the redesign.
A collaborative process, not a one-time handoff.
The first sample created a concrete starting point. From there, client feedback guided edits throughout the website—refining page content, imagery, layouts, and details until the experience felt accurate to CJS Vineyards and easy for customers to use.
- What stayed constant
- The winery’s history, personality, and welcoming approach.
- What changed
- The hierarchy, storytelling, visual confidence, and route to inquiry.
One visual language across every customer touchpoint.
A warm editorial palette, large vineyard photography, strong typography, and repeated calls to action create a consistent journey.
Supporting screens
Designed to stay focused on smaller screens.
The new hierarchy keeps the essentials visible: a recognizable brand, readable story, large imagery, and clear actions for tastings, visits, wines, and events.
- Readable type and controlled line lengths
- Touch-friendly buttons and navigation
- Important actions repeated at natural decision points
Screen 1 of 4
A website that feels as considered as the winery.
The redesign improved the professionalism of the digital presence and supported stronger customer inquiries.
Professional first impression
A cohesive, modern experience now reflects the quality of the business.
Clearer conversion path
Tasting requests and contact actions are visible throughout the journey.
More engaging storytelling
Large photography and editorial layouts make the vineyard memorable.
CJS Vineyards had an excellent experience working with Rook Creations, who designed our new business website. They were professional, responsive, and easy to communicate with. Rook Creations took the time to understand our business, our goals, and the look and feel we wanted for the site. The final website is modern, clean, user-friendly, and is perfect for our winery. We have already received great feedback from customers, and we are very happy with the results. CJS Vineyards would highly recommend them to any business looking for a reliable and talented website design team.
Your business, presented better