Skip to content
Start a Project

Work

Selected work, shown in depth.

Rook Creations focuses on understanding the business first, solving the right presentation problems, and carrying a single design idea all the way through desktop and mobile. Rather than a wall of thumbnails, each project is shown with the reasoning behind it.

Featured transformation

CJS Vineyards

A family-owned Finger Lakes winery whose website carried the facts but not the character. The redesign rebuilt the story, hierarchy, and route to a tasting inquiry into one consistent experience.

Before

Original
The original CJS Vineyards home page before the redesign, with small images and dense text

After

Redesign
The redesigned CJS Vineyards home page, with full-width vineyard photography and a clear tasting action

Outcomes

  • Clearer inquiries

    Tasting and contact actions are visible at every natural decision point.

  • Improved professionalism

    One cohesive visual system across every page of the site.

  • Stronger storytelling

    The family-owned vineyard story leads instead of hiding in body copy.

  • Responsive presentation

    The same clarity carries from large desktop screens to phones.

Read the Full Case Study
The redesigned CJS Vineyards home page shown on a mobile phone
Mobile home page

Your project could be next

Have a website that no longer represents the quality of your work?

Start a Project